ITC Limited Corporate Citizenship

Livestock Development


Livestock DevelopmentThe programme assists small landless farmers to upgrade livestock quality through cross-breeding by artificial insemination to boost milk productivity by a factor of 6 to 9 times, lading to a threshold increase in household incomes and thereby an improvement in their economic status. Following graph shows average increase in milk productivity due to cross breeding:

The programme also provides integrated animal husbandry services that include pre and post natal interventions. Vaccinations and heath services are provided to more than 1.7 lakh cattle.

 

 

 

 

Women's empowerment

Women's empowermentITC's initiative provide sustainable economic opportuinities to poor women in rural areas by assisting them to form self help groups that enable them to build small savings and finance self employment and micro-enterprise. The programme has demonstrated that extra incomes in the hands of women lead to positive changes in human development since it is largely invested in children's education, health and nutrition.

The total turnover of women managed micro enterprises was Rs. 61.14 lakhs, the bulk of which was accounted by the sale of raw agarbattis and chikankar garments.

 

 

 

 

 

 

 

Universal Education

Universal EducationThe programme is aimed at increasing chances of employability either through imparting training in skills or better education.The programme provides infrastructure support to government run primary schools and coaching through Supplementary learning centers to stem drop-outs and enable more children to complete school and move on to higher classes.

In order to increase enrolment, poor children receive school uniforms and text/exercise books. A network of rural libraries and resource centers enrich the process of learning for these children. An innovative initiative of roaming laptop programme is also provided to government schools in rural areas.

 

 

 

Awards and Recognitions


1. The inaugural Worls Business Award in 2004
Recognises companies which have made significant efforts to create sustainable livelihood opprtuinities and enduring wealth in developing countries. Sponsored by UNDP, ICC and Business leader's forum jointly

2. The development Gateway award in 2005
For trailblazing e-Choupal. ITC is first Indian company and second in the world to receive this award for its contribution towards development initiatives.

3. The Stockholm Challenge Award
For using information technology in economic development of rural areas: e-Choupal

4. The corporate social responsibility Crown award
For water practices from UNESCO and water digest

5. TERI corporate award for social responsibility 2008
For integrated watershed programme implemented in 7 states.

6. Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007

7. Annual FICCI Outstanding Vision Corporate Triple Impact Award in 2007

8. United Nations Industrial Development Organisation (UNIDO) Award

9. Readers' Digest Pegasus Award

 

Key CSR related decision-makers in the company


Y. C. Deveshwar Chairman
S. Banerjee Member
H. G. Powell Member
A. Ruys Member
B. Sen Member
B. Vijayaraghavan Member
B. B. Chatterjee Secretary