Case Study - CSR initiatives of Forbes Marshall
Over the years, Forbes Marshall has believed in the philosophy of contributing and giving back to the community it operates in. Thus when the factory was originally set up in Pune in 1958, Darius Forbes felt it was insufficient to merely purchase land from the farmers...
Over the years, Forbes Marshall has believed in the philosophy of contributing and giving back to the community it operates in. Thus when the factory was originally set up in Pune in 1958, Darius Forbes felt it was insufficient to merely purchase land from the farmers who were the original owners of the land, it was necessary to now actively and positively contribute to the community the company would be operating in. So the first jobs in the company were offered to relatives of the farmers who were then trained for operation and machining skills. Within the suburb of Kasarwadi lighting was provided on lanes leading to homes as well as basic sanitation facilities were looked into. The company also assisted in providing good housing facilities as well, to those who moved into this area.
Presently the social initiatives of Forbes Marshall are located in three main geographical areas of Pune - Kasarwadi the industrial suburb where the main factory lies, Morwadi an urban slum adjacent to the factory at Pimpri (6 kilometers away from the factory at Kasarwadi) and Bopkhel village inside the CME campus at Dapodi (about 5 kilometers away from Kasarwadi).
Most of the initiatives are in the areas of health and education encompassing not just child and adolescent education but also attitudinal and personality development, legal rights, awareness building and skill training for women as per their interest levels such that there can be additional incomes in the homes and finally life skill education initiatives for adolescents.
Forbes Marshall usually partners with NGOs (non profit organizations) who have the expertise in various areas as well as like minded philosophies and thoughts on how to make positive changes happen in the lives of the people we are touching.
FM does not decide what is needed by the target audience, rather a participative technique is used - this is where the group, over a workshop spanning 2-3 days, actually talks about their overall vision, the impediments that are preventing that vision from happening, what needs to change (within themselves - or on issues within their control) - finally, action plans are made and people are distributed into smaller groups who work on the plans in a time bound manner. FM acts as a catalyst in making the changes happen.
Social Impact Awards
Forbes Marshall has always believed in the philosophy of contributing and giving back to the community it operates in. Thus when the factory was originally set up in Kasarwadi Pune in 1958, Darius Forbes felt it was insufficient to merely purchase land from the farmers who were the original owners of the land; it was necessary to now actively and positively contribute to the community the company would be operating in. So the first jobs in the company were offered to relatives of the farmers who were then trained for operation and machining skills. In Kasarwadi, street lighting was provided and basic sanitation facilities were looked into.
Corporate Social Responsibility
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Education
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Shehernaz Medicare
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Special Projects
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Women Empowerment
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Health Outreach
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Training and Consulting